Work
Art Reach
Art-Reach, a nonprofit organization that helps underserved audiences of all ages, economic backgrounds and abilities experience the richness of the arts, approached UNTUCK to help them update and better communicate their mission and key initiatives.
Armed with a pre-established tagline for inspiration and invaluable collaboration with members of the Art-Reach team, UNTUCK embarked on an exploratory process to capture what “share the experience” truly means. The result, a new identity demonstrating the infinite positive impact that art has on the human spirit all while expressing the key concepts of teamwork and unity.
Later dubbed the “Art-Reach Continuum,” the new mark is bold and energetic, creative and inspiring through use of vivid color (magenta) and universal iconography. The new identity is receiving an outpouring of positivity and evokes a great sense of pride amongst employees and supporters alike. Art-Reach and UNTUCK are continuing to forge ahead, focusing next on general communications materials.