Work
Harcum College
Harcum College, the Philadelphia region’s oldest, private, two-year institution was in need of a new brand strategy to jump-start enrollment and better reach key alumni. Working directly with the Marketing/PR Department and Office of College Advancement, UNTUCK developed an audience-focused brand identity program, integrating all college communications and correspondence for prospective students, current students and alumni alike.
Due to its historical standing as a womens-only college, greater attention was given to the now co-educational enrollment, with an increased focus on technical degree programs and new athletic offerings. By devising and implementing the new program, UNTUCK provided a fresh, colorful and unified identity, directly influencing an increased enrollment of over 75%.
UNTUCK continues to maintain and cultivate the Harcum brand designing the majority of correspondence and marketing materials.