Work
Reliance Standard
Reliance Standard Life Insurance Company (RSL), a leading carrier of insurance solutions through independent brokers and agents, first came to UNTUCK to develop and analyze a suite of email marketing solutions for various products and services. While working with the Director of Marketing, UNTUCK was asked to create a complete series of new corporate website and extranet templates to be implemented by RSL’s in-house development team.
Along with the new aesthetic changes, massive updates were developed to enhance user experience, specifically, an advanced administrative portal (extranet) for registered brokers, agents and policy-holders. To help promote the new and improved extranet, UNTUCK developed a web launch campaign comprised of three web intercepts (full-screen banner ads) and a direct mail guide, all informing new and existing web users of the new and improved extranet.
These specific solutions provided RSL with a quantifiable, yet smart and informative way of reaching its target audiences.