PennDesign

Get Lectured

The School of Design (PennDesign) at the University of Pennsylvania commissioned Untuck to create an integrated promotional campaign for its fall lecture series in the midst of the 2016 presidential campaign. Paper, patriotism, and historical context became our inspiration.

During our creative process, we discovered that a single square of paper can be precisely folded down—origami-like—into a thought bubble. These thought bubbles appropriately reflect the critical dialogue that is central to the work developed across the various PennDesign disciplines—work that would be discussed at the featured events in the lecture series.

The resulting execution is an exploration of 2D and 3D colliding to create a unique experience for the viewer in the form of a self-mailer poster, an event email, and an animated GIF for social media sharing.

Untuck Penndesign Fall 2016 Lecture Poster Animation
Penndesign Fall 2016 Lecture Poster Cover
Penndesign Fall 2016 Lecture Poster Fold 2
Penndesign Fall 2016 Lecture Poster Fold 3
Penndesign Fall 2016 Lecture Poster Names

Many thanks to our friends at North Park Studios for photographing the paper we folded for this piece. / The PennDesign event was mentioned here by Archinect. / Untuck won an American Institute of Graphic Arts (AIGA) Philadelphia Design Award for this project.

Penndesign Fall Lecture Poster Mockup Inline

other projects

Featured Image for Kleinman Center Brand Identity Design

Kleinman Center for Energy Policy

Envisioning a Sustainable Future

Featured Image for United Way of Greater Philadelphia Website Strategy, Design & Development Project

United Way of Greater Philadelphia & Southern New Jersey

Breaking the Cycle of Poverty