Capabilities

Tailoring transformative brands is our reason to be.

An effective brand is so much more than a logo or a good story. It's the holistic blend of deep-rooted truth, emotion, purpose, and vision that consistently drives organizations forward and enables them to form tribes of devoted followers. It is through our collaborative, research-driven methodology that we achieve results that are meticulously crafted, appeal to both the head and the heart, and cause people to look, think, and act.

Services

Icn Strategy

Strategy

Workshops

Research & Assessment

Brand Development

Naming

Content Strategy & Planning

Voice & Messaging

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Icn Design

Design

Logo & Identity Systems

Brand Style Guides

Print Collateral & Packaging

Reports & Publications

Environments & Experience

Patterns & Illustration

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Icn Digital

Digital

User Experience

Information Architecture

Web Design & Development

Content Management Systems (CMS)

Photography & Video

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Process

Discover

This is where we do most of the listening. How can we help you make a greater impact? What do you wish people knew about your organization? What challenges burden you and what opportunities are before you?

Define

Plan the work, then work the plan. We’ll establish deliverables, draft schedules and set milestones. Then we’ll synthesize what we heard in discovery to develop a meaningful brand platform that will lay the foundation for creative design.

Create

And now the really fun part. We’ll engage you in visual vocabulary exercises to better understand what moves you. This helps focus our creative exploration and saves precious time. We’ll use what we’ve learned about your vision to purposefully design the solution that is meant for you and only you.

Mobilize

Ideas are only as good as their execution. We continue to work closely together to make sure our ideas are realized economically and on time. We’ll guide you through the process of engaging and revealing the creative work to your audiences. This is the moment you realize how far you’ve come, and how much further you are now able to go.

Discover

This is where we do most of the listening. How can we help you make a greater impact? What do you wish people knew about your organization? What challenges burden you and what opportunities are before you?

Define

Plan the work, then work the plan. We’ll establish deliverables, draft schedules and set milestones. Then we’ll synthesize what we heard in discovery to develop a meaningful brand platform that will lay the foundation for creative design.

Create

And now the really fun part. We’ll engage you in visual vocabulary exercises to better understand what moves you. This helps focus our creative exploration and saves precious time. We’ll use what we’ve learned about your vision to purposefully design the solution that is meant for you and only you.

Mobilize

Ideas are only as good as their execution. We continue to work closely together to make sure our ideas are realized economically and on time. We’ll guide you through the process of engaging and revealing the creative work to your audiences. This is the moment you realize how far you’ve come, and how much further you are now able to go.

Partners