Mastery Schools

To the Top Together

Mastery Charter, like many schools, needed to bring its school environment back to pre-pandemic standards for students and staff. They enlisted our help to develop an engaging and persuasive campaign to encourage students to wear their uniforms, show up for school, and do their homework. Our “Gear up” “Show up” “Step up” headlines were at the heart of the “To the Top Together” materials using city highrise illustrations of text books, uniform shirts, and attendance slips with iconic Philadelphia and Camden landmarks.