PolicyLab is a Center of Emphasis within Children’s Hospital of Philadelphia’s (CHOP) Research Institute, one of the largest pediatric research institutes in the country. Its work influences and transforms children’s health, but often occurs out of view. PolicyLab came to Untuck for help surfacing the successes and impacts of its work for all to see.
We recommended a digital Annual Report that could be easily updated, distributed, and integrated into existing marketing and communication activities. We worked closely with PolicyLab to architect a framework for content that could be reused annually, leveraging existing content on the main PolicyLab website. Articles and stories on the PolicyLab site could be repurposed as a means to recap the year’s activities, while also serving as a new opportunity to drive traffic to impactful content. We utilized a horizontal scroll to give a linear and "guided" feel to the experience. Color changes, parallax effects, and subtle animations to custom photography allow the site to feel fresh and dynamic while connecting users to relevant content.
The existing PolicyLab brand library was utilized with big splashes of color and gorgeous custom photography. The start of each section leans into a variation on their standard circle pattern to create separation between each category and help users navigate through the site. The navigation and section information stick to the browser window as users scroll to stay grounded within the overall site framework, for ease of use.
