Building Our Power

The Situation

After completing a successful project in 2021, Untuck was called back to work closely with UnidosUS to promote the organization’s accomplishments in its next Impact Report. As the largest Latino civil rights organization in the U.S., UnidosUS has a network of nearly 300 community-based Affiliate organizations across the country, tackling the social, economic, and political barriers that affect Latinos. It has a responsibility to elevate the power of the Latino community across the political, media, and economic landscapes, and did just that in 2022.

Our Approach

The impressive turnout in the mid-term elections which showed the power of Latinos at the polls and their vibrant community, inspired our work. For the digital site and print report, we created campaign-style graphics with half-tone posterized elements and splashes of color. By developing strong photo collages, we could express the high-energy, enthusiasm, and grassroots vibe of the organization. This allowed us to feature the important work of UnidosUS, elevating the visibility of community contributions throughout the year while reaching a wide audience of donors, corporate partners, affiliates, and foundations.

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