University of Pennsylvania

The Weitzman School

The Situation

The University of Pennsylvania’s School of Design has a long and storied history across five distinct, yet interrelated disciplines: Architecture, Landscape Architecture, City & Regional Planning, Historic Preservation, and Fine Arts. Their lean, but high-functioning communications and development teams have relied on Untuck for several years to help imagine, govern, and guide the School’s identity across a variety of channels including a capital campaign that would change everything. In 2019, a transformational gift from fashion icon Stuart Weitzman and the ensuing rapid launch of the new Stuart Weitzman School of Design needed the attention of an experienced and trusted partner.

Our Approach

After a University-led rebrand delivered a new but partially-realized visual identity for the Weitzman School, Untuck was tasked with fully extending the identity to various touchpoints within the School’s universe. Armed with a curious mindset, we asked many questions to determine how to best equip the graduate programs with materials that would be equally effective and beautiful; after all, the prestigious design school has a very discerning audience. Working in step with the communications and development teams, we identified and redesigned front-facing elements ranging from reports and brochures to digital design systems and promotional graphics.


Capital Campaign

Weitzman campaign brochure mockup 1 2019
Weitzman campaign trifold mockup covers 2019
Weitzman campaign trifold mockup interior 2019



Weitzman commencement 2020 cover
Weitzman commencement 2020 cover open
Weitzman commencement 2020 Interior All


Impact Report, Year One

Weitzman yearonereport mockup 2019


Virtual Year End Show

Weitzman YES 2020 multidevice 01
Weitzman YES 2020 website trio stacked


Advanced Degree Programs in Architecture

Weitzman arch social graphics
Weitzman Arch postcard


Weitzman School Awards

Weitzman awards devices apple suite 2020 blue


Fine Arts Gallery Site

Fine Arts website trio stacked

Other Projects

EU Review featured image

Eastern University

The Eastern Experience

Paideia 2 featured image

University of Pennsylvania

Educating the Whole Person

Nwp identity featured image

National Writing Project

Write. Learn. Lead.