We collaborated with the Annenberg Center team at the University of Pennsylvania to develop a fresh approach to their Year in Review. Each piece created reflects the core messaging of the campaign and provides a rich account of the impact of the Center to build a case for giving. The previous year’s event stats and stories are combined with upcoming event dates in a vibrant print calendar allowing Annenberg supporters to easily keep track of their past and future activities. We also created a single-page digital presence that complements Annenberg’s campaign message inspiring supporters to attend an upcoming event and donate. Additional print collateral and custom infographics allow for easy consumption of content across various touchpoints.
We were tasked with merging the existing Annenberg Center and Power of Penn visual identities to craft a fresh approach to the impact, data, and stories highlighted in this project. Through the merging of color palettes and combination of graphic elements, we were able to create a unique, yet familiar, identity.
The landing page complements the message and experience of the print collateral, driving traffic and inspiring the donor base to act. This landing page lives within the core annenbergcenter.org website, allowing the Annenberg team to track engagement by visits, clicks, and downloads of the calendar report.
